AI Insights · Timothy · April 2025
Top 5 Word Puzzle Games on iOS in the UK: Q1 2025
Explore the performance trends of the top word puzzle games on iOS in the UK during Q1 2025, with insights from Sensor Tower.
In the first quarter of 2025, the NYT Games: Wordle & Crossword app from The New York Times Company showed impressive performance metrics. Weekly revenue peaked at about $72K in early March, while downloads fluctuated, reaching around 20K in late December. Active users climbed steadily, closing the quarter with approximately 987K.
Wordscapes by PeopleFun, Inc. experienced variable trends. Weekly revenue remained relatively stable, with a high of $31K at the end of December. The app's downloads started strong at 31.8K, gradually decreasing towards the end of the quarter. Meanwhile, active users hovered around 300K, with slight fluctuations.
Words With Friends Word Game from Zynga Inc. saw a notable rise in active users, starting at 28.5K and reaching 46.6K by the end of March. Revenue experienced a peak of $30K in early February, while downloads remained consistent, mostly around 2K.
Scrabble® GO - New Word Game, published by Scopely, Inc., showed stable weekly revenue, peaking at $12.6K in late February. Downloads decreased from 8K at the start of the quarter to around 3.3K by the end. Active user numbers also declined, ending the quarter at approximately 97.7K.
Lastly, Zen Word® - Relax Puzzle Game by Oakever Games achieved steady revenue, closing with about $9.5K at the end of March. Downloads showed a peak of 17.1K in early February but later declined. Active users decreased slightly, finishing the quarter at around 186.7K.
These insights, sourced from Sensor Tower, reflect the dynamic landscape of word puzzle games on iOS in the UK. For more detailed analytics, visit Sensor Tower's platform.